Philips Aurea Dazzles

Clever Philips. I just heard about this this morning. This new television set from the Dutch electronics company changes colour while you watch your movies. The surround of the screen changes hues and tones and colour in harmony with the imagery in the scene you’re viewing. I have to say it’s very pretty.

The demo on their site is impressive, it’s a segment from a specially-commissioned short movie from acclaimed director Wong Kar Wai.