Trés clever advert from trainerwear manufacturer Izumi. I love this kind of approach, take a WAY tenuous connection to your product, and use it to promote, really nice.
Wanna know three things I’d do differently?
1. “climbed into the wrong panel van” is wrong. a) it requires an American to understand it. b) “climbing into” gets away from the running, they needn’t have done so.
2. “Run like an animal” is weak, and brings us back to the norm of corporate taglines, the advert would have finished more strongly with “civic duty.”
3. No prominent logo, and Izumi’s brand recognition isn’t so strong that the little logo on the side of the muddy shoe covers it, nor does the little red version after “animal”. Never miss the opportunity to display your brand prominently.
To Martapiotrowska– I have a friend living in London and Burberry is synonymous with chavs over there, according to her anyway and any news article I have read and documentaries on same aired here and in the UK in recent months. And it’s very much associated with scumbags here in Ireland. But I’m not putting Burberry down, I’m must saying loike 🙂
An article from the Times online
Imitation is the sincerest form of annoying the fashionistas
Burberry blames chavs for its disappointing sales. The adoption by chavs of plaid as a low-life uniform is frightening away upmarket customers. Tommy Hilfiger has removed the logo from some clothes in order to discourage chavs from buying baggies as tribal uniform. Fashion houses are threatened by the popularity of their gear among the unfashionable classes.
Fashion is gentility running away from vulgarity, and afraid of being overtaken. But it has been overtaken, ever since it became fashionable to advertise the name of one’s tailor on one’s clothes, like a footballer. The poor are too rich, and the rich have run out of ideas. And the queue for service is getting awfully long.
Economists call this phenomenon a positional good. When everybody’s somebody, then no one’s anybody. Motoring used to be a transport of delight, when the elite motorarchy bowled along the open road instead of stop-start-stopping in a tailback. Ski-ing is another hierarchical good. In its pristine age, the slopes were empty for the fortunate few slippers and sliders. Now that everybody, even the XYZ list, takes a winter break, they all spend the day queueing for the ski lift.
What is the point of wearing designer clothes as a visible symbol of your celebrity and superiority, if every Tom, Dick and Chavette is wearing the same exclusive label? Fashion is what one wears oneself. What is unfashionable is what other people wear. What is unbearable is when they start wearing our fashions. Could twin sets and pearls, carpet slippers, and shabby tweed sports jackets with leather patches on the elbows and cuffs be about to become le dernier cri?..
I had the good fortune to be in Paris last weekend, and I visited the Pompidou Centre, which is a place I haven’t been to since early 1996.
It’s the most fabulously ugly building, both inside and out, but it contains the beating heart of what has become a very trendy area full of designer shops, little cafes and restaurants.
With free wi-fi inside the foyer, a too-cute-to-resist trinket and design shop, a coffee shop with commanding views of the entire place, and an art-oriented bookstore that you could spend HOURS in, the place was abuzz.
It’s not the easiest place in the world to navigate around, I found myself in the middle of a restaurant at one stage, and wasn’t sure if it was a modern art installation or a hallucination. No, I jest, but it IS a tough place to get around, and I left it feeling I’d missed a floor, or a display, because as big as it is I felt I’d only seen 2 or 3oo pieces, which seems a lot in print, but not when you’re actually there.
Still, a joy, a true joy. Here’s a nameless piece from a nameless corridor, in a nameless gallery, on just one of the many floors inside Pompidou Centre – visit next time you’re in Paris, I recommend.
There’s just something about this that charms me. The shoes are all handmade and unique and they even come with special wooden shoe trees to keep the shape of the shoe, made for each pair!!!
“The original John Lobb was a lame Cornish farmboy whose mastery of the Gentle Craft of last and awl brought him golden awards in the Great International Exhibitions of Victorian times.”
Oh wow… I just love these old looking things….*sigh*
If you are anything like me with autumn comes with fourth quarter work related stressors, the start of logs crackling in the fireplace, blanket cuddles, apple picking and the flu. So my original weekend plans of picking apples at the orchard with my baby, will be modified slightly…
Apple Brandy Hot Toddy
- 2 oz apple brandy
- 1 tsp sugar
- hot apple cider
- lemon wedge for garnish
- cinnamon stick
- 2 whole cloves
- Coat the bottom of an Irish coffee glass with honey.
- Add apple brandy.
- Fill with hot apple cider.
- Stir well.
- Garnish with the lemon, cinnamon stick and cloves
- Get out your favorite blanket, put on some Marvin Gaye and add a loved one.
Enjoy your weekend!
When you have many pairs of shoes, it’s very likely that you won’t wear some
of them very often. Still though, you want to take good care of them and prevent
them from being “injured” in your closet.
It’s a good idea to keep them in their boxes but then it can be difficult to find them again when you need
them without opening about 50 boxes before you find the right pair.
Plus, it can be frustrating to keep the boxes if you buy them in another country and you have to buy a new suitcase for all the new stuff you
bought because the boxes take up so much space in the one you have.
So, what to do??
I recommend this
They also have boot supporters, boxes for hats and other cool stuff. Nice!
I saw Lerche back in 2004, when he was a mere 22 years old, and was playing his way around Europe solo. I was taken by his poise, and his tunes. Standing in Whelan’s of Dublin, just a guitar between him and the audience, the first night of his tour… he was a study in confidence.
Attitude On-Stage number five goes to Sondre Lerche of Sweden.
I live in a country that is not my own, I speak a language that is not my own when in that country, and sometimes… things happen. Today, a visit to the hairdressers… I was speaking in this language that is not my own, with a stylist who doesn’t speak this language as a first language either. We don’t share a common language other than this language. This is when I should have walked out, and rescheduled with someone I could communicate effectively with, especially considering it’s my hair we’re talking about.
Perhaps I should have paid more attention to what said stylist was doing, but suffice to say, I will not be going out tonight, nor tomorrow night, and I may well stay in for the coming week. I’m even considering trying to work from home next week. My hair… this morning… was longer than in the photo that accompanies this post… and I quite liked it that way, having cultivated it for some weeks… my hair… now, as I type this, and as small snippets of hair falls to the keyboard intermittently over these past five minutes… my hair… now, is shorter than in the photo that accompanies this post. I speak clearly, for I want no further confusion today, I advise… NEVER… to get your hair cut in a country where language… might get you in trouble.
No photo today, I can’t bear to share.
Rebecca Traister over at Salon takes an interesting perspective on the fall from grace of Britney Spears, and her woeful performance at the MTV VMAs last week. Quote: “Spears has come to represent something — something important enough that it keeps rearing its head. As has been pointed out before, she embodies the disdain in which this culture holds its young women: the desire to sexualize and spoil them while young, and to degrade and punish them as they get older. Of course, she also represents a youthful feminine willingness — stupid or manipulated as it may be — to conform to the culture’s every humiliating expectation of her.”
“Spears’ performance was execrable. Dressed in an unflattering sparkly bikini, Spears stumbled, wobbled, looked disoriented and confused; she barely moved through much of the routine, stepping tentatively around the stage while the dancers around her flipped and twirled. She couldn’t remember the words to the song to which she was lip-syncing and eventually stopped trying to even pretend to recognize them.”
Read more from article, here. Video of the performance itself here (for now, though it may be pulled).
As you’ve probably heard Marc Jacobs showed up 2 hours laste for his 9pm show. Took the stage at 11:05. So here is my favorite picture from the Marc Jacobs runway:
Anna Wintour (Vogue editrix walking out):